With 25 years of experience spanning the total life cycle of operations. Including, ideation, product development and sourcing, digital media, digital signage, ad sales, marketing, and film, TV and DOOH content production. In January of 2019, Ms. Sarubbi joined Iotecha, in the Green Tech Electric Vehicle charging space, to help expand the company’s media opportunities in a corporate role of VP of Media, as well as division President and COO. Her role includes sourcing sustainable products to advertising monetization. She is also the inventor of multiple US patents.
Kim was recruited out of the University of Central Florida where she majored in Communications with a focus on Corporate Business and Development by The Nightwing Group (eventually became Care Media Networks) as they launched PetCARE TV, a combination Place-Based Media Channel in Veterinary offices and on Cable TV. Shortly after the Cable Channel was sold to Animal Planet, Kim assumed total responsibility for Trade Shows and Advertising. Kim was asked to run the Advertising Sales department, and shortly thereafter was given total Marketing and Sales responsibility.
Over the years, Ms. Sarubbi has been instrumental in launching several DOOH Networks. Her roles focused on hardware, software, and marketing technology selections. Including (CMS) Content Management System and (DSP) Demand Side Platform integration. Ms. Sarubbi’s responsibilities also extended to content production, website creation and social media platforms.
As the only woman ever to be elected Chairwoman of the Digital Signage Federation, Ms. Sarubbi also served on the Executive Committee, as Secretary/Treasurer, Vice-Chairwomen, and currently serves on the Chairman’s Council. During her tenure, Kim was tapped to write the industry standards manual on creating content for the DOOH Industry.
Kim continues to stay on the leading edge in her field expanding her knowledge in technology. She currently has certification in IoT from the Massachusetts Institute of Technology (MIT), Contract Law from Harvard Law School, and Connected Strategy, Digital Marketing, Social Media, and E-Commerce from Wharton School of the University of Pennsylvania.